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Authenticity Guidelines

Last updated: January 2026

1. Our Philosophy: Optimized, Not Invented

At MatchUplift, our goal is to show the best version of YOU—not a fictional character. Our AI is designed to enhance lighting, composition, and presentation while maintaining your unique facial features and personality.

2. The Recognizability Rule

We strictly follow a "zero catfishing" policy. This means:

  • Your face shape, nose, eyes, and distinct features remain unchanged.
  • We do not add "fake" muscles or alter your body type and height.
  • Your skin texture is refined but not blurred into an artificial "plastic" look.

When you meet your matches in person, they should recognize you immediately and think, "You look just like your photos."

3. Natural Settings and Wardrobe

We place you in high-end, realistic environments (e.g., modern lofts, city streets, scenic nature) and optimize your attire for a polished, "best-dressed" version of yourself. The goal is to simulate a professional photoshoot, not a sci-fi render.

4. Transparency and Ethics

While we use AI to enhance your profile, we encourage transparency. We believe that optimizing photos is similar to using a good camera, perfect lighting, or a professional photographer—all of which are standard practices for high-quality portraits.

5. Prohibited Uses

We do not allow the use of our platform to:

  • Create deepfakes or impersonate others.
  • Create misleading or deceptive content.
  • Generate images for any form of harassment or illegal activity.

6. Quality Commitment

If an optimized photo doesn't feel like you, we provide **Revision Credits** with our higher-tier packages. These allow you to fine-tune the output to ensure the perfect balance between optimization and authenticity.